Questions people actually ask us
The homepage leans heavy on the engineering side — so here's the plain version. What we take on, what it costs, who owns what, and why almost everything we do runs on a monthly subscription rather than a big one-time retainer.
The kind of work we do
We just need a straightforward website — is that too small for you?
Not at all. A good chunk of our work is still plain websites: a new site for a clinic, a refresh for a restaurant, a landing page for a launch. The “engineering-led” bit on the homepage just means we write proper code behind it — so the site stays fast, your team can update it without a ticket, and nothing falls apart when you want a new page next quarter.
Do you only take on AI and heavy automation projects?
No. AI agents and custom assistants are one part of what we do, not the whole offering. Plenty of our clients come for a regular website, a small online store, or an internal tool — and never touch the AI stuff. Same team, same quality bar; we scope to what you actually need.
What if we're not sure what we need yet?
Start with a call. Tell us what's in the way — a slow site, a manual process, a campaign that needs a proper page — and we'll tell you honestly whether it's a week of work, a month, or something to sit with a bit longer before spending on.
Pricing
What does working with you usually cost?
Most engagements run on a monthly subscription rather than a large one-time retainer. You pay per month, we keep building, looking after, and improving what we've shipped. If you stop, you stop — no lock-in, no five-figure bill to get started.
Why subscription instead of a big upfront project fee?
Because websites and software aren't “done” after launch. Google changes its rules, payment providers update their tools, browsers break things, your team asks for a new page. A monthly fee keeps someone actually on the hook for all of that.
It also means you don't have to re-tender every time you want a tweak. The small requests that usually turn into painful change-orders with other agencies just get done that week.
What's typically included in the monthly fee?
Design and development hours, hosting, monitoring, security patches, measurement (analytics wired up so you can see what works), and a rolling list of small improvements. Bigger pieces — a whole new feature, a rebuild of a section — get scoped and agreed separately, so you're never surprised by a bill.
Can you quote a fixed price if we really need one?
For very defined one-off pieces (a landing page for an event, a specific small feature), yes. For ongoing sites and apps, we'll usually talk you out of it. Fixed-price handovers tend to end with a six-month string of “just one more thing” phone calls that cost more than the subscription ever would have.
Is there a minimum commitment?
We usually ask for a short initial period (a few months) so there's time to actually ship something worth paying for. After that it's month to month. Cancel when it stops being useful — we'd rather you stay because you want to, not because a contract says so.
Delivery and ownership
How long before we see something real?
A live preview link by the end of the first week is normal. Marketing sites usually go live in four to eight weeks; apps with sign-in, payments, and integrations take longer depending on scope.
Who owns the code, the domain, and the accounts?
You do. Your domain, your hosting, your repo, your data. We sit as a user on the things we need access to; the moment you want us off, you remove the user. No hostage situation, no custom platform you can't leave.
What if we want to move to another team later?
We'll hand over cleanly. The stack we use is mainstream enough that any competent developer can pick it up — that's deliberate. You shouldn't feel stuck with us because nobody else can read the code.
Working with us
We're not based in Singapore — can you still work with us?
Yes. Most of our day runs on Slack, Google Meet, and shared docs. We've worked with teams across Asia, Europe, and North America. The only thing that matters is whether the overlap window fits how your team likes to work.
We already have a developer or marketing team — will you step on their toes?
We'd rather not. Tell us what they own and we'll fit around it. Sometimes we're the main builders; sometimes we're just the extra hands for a sprint when they're crunched. Either way we write a plain one-pager up front that says exactly who does what.
Do you handle hosting, domains, and maintenance too?
Yes — and it's usually easier if we do, because then there's one number to call when something goes sideways at 11pm. If you'd rather keep hosting with a provider you already trust, that's fine too; we'll work with what you have.
How do we actually start?
Send us a note through the contact page. First call is free and usually 30 minutes — we'll either sketch a scope there and then, or tell you honestly that this isn't the right fit yet.
Still have a question?
If yours isn't here, it's probably one we'd like to answer directly. A 30-minute call is usually faster than another round of emails.